The global tissue paper market was valued at USD 20.73 billion in 2021. It is projected to reach USD 28.01 billion by 2030, growing at a CAGR of 3.4% during the forecast period (2022-2030)
The growing tourism and hospitality industries are the major factors accelerating the growth of the tissue paper market. Furthermore, rising public awareness of health and hygiene, rising demand for tissue paper products in commercial spaces and complex buildings, and the introduction of specialized tissues such as glazed, premium decorative, printed, and others are expected to propel the tissue paper market forward. However, the high cost of raw materials along with rising concern regarding deforestation restrains the tissue paper market, whereas the poor quality of tissue paper and bad hygiene will challenge market growth.
Tissue Paper Market Segmentation
The tissue paper market is segmented on the basis of product, raw material, application, and distribution channel. The growth amongst these segments will help you analyze meager growth segments in the industries, and provide the users with a valuable market overview and market insights to help them in making strategic decisions for the identification of core market applications.
By Product Type:
• Facial Tissue
• Paper Kitchen Towel
• Wipes
• Toilet Roll
• On the basis of distribution channel, the tissue paper market is segmented into store-based retail and non-store retail. Store-based retail has been further segmented into exclusive brand outlets, multi-brand stores, supermarkets, and others. Non-store retail has been further segmented into online, and teleshopping.
Global Tissue Paper Market Drivers
Increasing Needs for Personal Hygiene
In addition, increasing the worldwide population’s expenditure on healthcare products, such as
personal care items will stimulate market expansion.
The National Health Expenditure (NHE) data provided by the centers for medicare and Medicaid
Services showed a 9.3% increase.
Growing Innovation
Firms are incorporating different advancements into the design of napkins and sanitary
goods to provide people with softer and more absorbent hygiene products.
Competitive Players in the global Tissue Paper Market
Kimberly- Clark
Claret
Unilever
Naturelle
